Custom apps
Software shaped to your business, not the other way round
You have outgrown the spreadsheet, and every real option is wrong. Hiring a developer costs six figures a year for one internal tool. An agency quotes tens of thousands and four months. And the off-the-shelf software is built for someone else’s business — you pay per seat forever to fight the 40% it gets wrong.
You probably recognise at least one of these
- One person holds the whole process in their head or their spreadsheet
- You pay monthly for software that does about 60% of what you need
- Your team enters the same information into two or three systems
- You were quoted a fortune for something custom, years ago
What you actually get
- An app built around your actual process, after we have watched it happen
- Something real you can click and try within days
- Proper logins so the right people see the right things
- Your real data connected — not a demo with made-up records
- Your customers’ details handled properly, not as an afterthought
- The code and the accounts in your name, with no per-seat charge and no lock-in
No mystery, no big bang
We watch the work
On site, as it actually happens. The real problem is usually not the one described on the phone.
A working piece, fast
Days, not months — something you can use, so we find out early whether the shape is right.
We harden it
Logins, permissions, your real data, and a release process that cannot ship something unsafe.
You keep it
Your repository, your cloud accounts. Retainer optional, ownership not.
Work like this we have already done
Ariya MD
Exam and interview practice for internationally trained doctors and nurses
Preparing for the OET exam or a training-post interview means finding someone to practise with, and the right person is never free at the right hour. This gives them three: a matched peer, an AI partner at three in the morning, or a human mentor — all marked the same way.
Read the whole story
CreatePDF
Point your phone at a page, get a clean PDF
Photograph a page on a wooden table at an angle, with your fingers holding it down, and get back something that looks like it came off a flatbed scanner. Straightened, whitened, fingers painted out, saved as a PDF you can email.
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Metabolic ROI Dashboard
Interactive dashboards a trainer can explain the science with
Telling a client that muscle raises their metabolism does not land. Moving a slider and watching the daily numbers change in front of them does. A set of live dashboards and calculators built for explaining weight and body composition out loud, in a session.
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Kith
Live translation for international families who don't share a language
Families spread across countries slowly stop talking, because a conversation is exhausting when nobody shares a language. Here everyone speaks their own and hears everyone else in theirs, live.
Read the whole storyThe questions people actually ask
Web app or phone app?
Both, depending on where the work happens. A booking tool belongs in a browser; a document scanner belongs in your pocket. We have shipped both.
How is this affordable now when it was not before?
AI does the typing that used to take a team months. What it cannot do is decide what to build, connect it safely to your real information, or make sure it still works next year. That judgement is what you are paying for, and it is a fraction of what the typing used to cost.
What if it does not work out?
We start with one small paid piece specifically so you find out cheaply. If you stop there, you keep what was built.
Tell us what’s driving you crazy
Twenty minutes on the phone, no charge and no pressure. We will tell you honestly whether this is worth fixing, roughly what it would take, or that you are fine as you are.